Google Instant Changes How We Search!

Sep 8th, 2010 | By | Category: SEO Marketing

Google has introduced a brand new feature into their Search Engine Results Page. Google stated that, “We are pushing the limits of our technology and infrastructure to help you get better search results, faster.” For those of you that have a Google account and are logged into your Google account will immediately see the Google Instant Changes.

The most obvious change is when you start typing in your search keyword the actual entire listings will change as you type. You may be trying to type in “Indianapolis SEO Training” but as soon as you begin typing Indi… the SERPS will return what Google thinks is best for you.

Google is predicting that this will save 2-5 seconds per search. No longer will you have to hit Enter or Return to see the SERPS.

For SEO this will change some of the keywords that websites try to rank for in Google. There will be a lot of misspells and long tail keywords that will never be fully typed because the user will see the SERPS before they have time to finish typing the long tail keyword.

This could dramatically change the Search Volume for Long Tail Keywords, PPC, Organic Listings, CTR and etc.  We will be watching this groundbreaking change to see how it will affect organic results.

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  1. This really does sound like ti will save time. I’m going to go check it out.

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